E-business News Section 
LinkedIn wants to go Hollywood
Business-oriented site LinkedIn.com is trying to boost its profile among rival social networks by marketing its services to entertainment professionals, including independent filmmakers and members of both the Screen Actors Guild and the Writers Guild of America. "Because so many people are looking for work, entertainment is an area that's ripe for people to be ambitious and entrepreneurial," said Rob Getzschman, LinkedIn's entertainment market manager. The New York Times
Why big business, small companies are blogging
Marriott International and the Dolcezza gelato shop in Washington, D.C., are among the estimated 5,000 big and small companies to set up corporate blogs. Although they can supplement PR needs and achieve an online "halo effect," such blogs are not likely to produce additional revenue right away, according to this article. The Washington Post
Report: More college students taking classes online
The number of college students taking courses online jumped nearly 40% to 3.2 million people in the fall of 2005, vs. the previous year, defying the conventional wisdom that the trend had peaked, according to a new report from The Sloan Consortium. The Washington Post/Associated Press (free registration) (11/9)
Research shows Web bigger draw than TV for kids 10 to 14
More than 80% of children ages 10 to 14 who go online do so for an hour or more daily, while just 68% of Internet users in the same age group spend an hour or more per day watching TV, according to a report from DoubleClick Performics. The study also found that 72% of these young Web users were members of a social network, most often MySpace, but 60% said they rarely if ever visit blogs. The New York Times
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Yahoo! set to unveil new ad management system
Yahoo! is scheduled to launch a display-ad management platform this quarter, a move that may help it meet growth projections and remain independent in the wake of Microsoft's attempted takeover, according to this article. The platform, formerly called "Amp," will be implemented in waves by more than 800 publications in Yahoo!'s newspaper group, beginning with the San Francisco Chronicle and the San Jose Mercury News. New York Post
Social Networks Attract B2B Marketers' Dollars
Business-to-business (B2B) marketers are starting to advertise more heavily on social network sites. eMarketer projects that U.S. marketers will spend $40 million this year advertising to a business audience on social network sites. As the number of business users of social networks increases, advertising expenditures will rise accordingly, reaching an estimated $210 million in 2012. The market has seen a sizable bump in the past year, growing an estimated 169% between 2007 and 2008. Spending is expected to double next year, to $80 million. B2B advertising on social networks remains a very small portion of the overall U.S. online social network ad market.
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Report: Online viewers don't mind preroll ads
Online video viewers are unlikely to click away from a video over an unwillingness to view ads, according to research firm Jupiter. According to a report, 55% of European sites are accepting "in-stream" video ads, up from 26% in 2007. Market leader YouTube currently does not offer preroll ads, citing high rates of audience defection. Advertising Age
The future of Twitter
 This column explores whether SMS-based social network Twitter will be able to support itself without selling advertising, charging fees or including product integration -- options that could alienate users. According to Ben Kunz of Mediassociates, Twitter likely will end up being folded into a larger enterprise. BusinessWeek
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