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Online growth projections drop at newspapers
Newspaper companies are seeing slower growth in interactive advertising, in part due to competition from pure-play online news and local sites. Newspapers have not been able to make up for the loss of classified job, auto, real-estate and other advertising that is migrating to both free and paid online sites. Additionally, newspapers aren't as well positioned to benefit from Web search as the search engines themselves.

Are YouTube creators selling out?
As more YouTube clips begin to feature product placements and marketing tie-ins, their creators are trying to walk the line between keeping their integrity and selling out. "Part of the allure of YouTube is the realness of it," said YouTube filmmaker Paul "Renetto" Robinett. "[The YouTube community] is nervous that if people are being paid to do their videos, it's not real anymore." Los Angeles Times

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Studies question value of cookies, page views as metrics
The use of page-views and cookies to determine the size of Web audiences may be failing to keep up with changing user habits, according to two new reports. A study from comScore has concluded that cookies may be over-counting serial Web surfers who regularly reset them. A separate report from Nielsen//NetRatings determines that counting time spent on a site, rather than page views accessed, may offer a better metric for evaluating usage in the Web 2.0 era of video and audio features. BBC

Is text messaging the next shopping craze?
ShopText allows mobile users to shop instantly with their phones using text messaging codes. Instead of going to a store, shoppers can use text codes found in magazine and TV ads to select products. The New York Times (4/16)